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You're probably asking yourself this question.
Should I be running Facebook ads? Google SEO? Referral programs? TikTok? LinkedIn? Influencer marketing? Podcasts? Email?
This stuff is giving me a damn headache!
Take a breath 🙂
Here’s the truth.
You need to do a bunch of things. But not all at the same time. And the sequence matters a lot.
At DemandScope, we've developed a framework called "Rent-to-Own" Marketing. "R2O" for short. And it works exactly how it sounds.
You start with the "renting" part. Buying your way into a group of customers. People that will consistently purchase your product.
This works! For a while. But if this is the only thing you do, the costs will suffocate you.
So you also need the "own" piece. Developing a reputation so that customers can find you. So they seek you out. So they beat down a path to your door.
This is critical. But it's also really tough. And it also takes a long time.
If it's the only thing you do, your business will starve. You won't be able to find customers fast enough. Because you need to sell stuff today.
After all, you can't wait 12-18 months to make your next dollar.
So what's the answer?
Starting with smart customer acquisition and harvesting that into a customer-centric community.
That's how you drive revenue today and scale like crazy tomorrow. Doing it all in a profitable, sustainable way.
That's why we call it Rent-to-Own marketing. R2O for short. This stuff works. We've been doing it for years. To the tune of $120 million.
And we would love the opportunity to show you how we do it.
Who knows - maybe it will work for you?
Let's find out together.
Yes, these are real messages our clients receive. When you run the Rent-to-Own Marketing playbook, customers come to you.