Case Study: Logistics
Objective
Supercharge the existing demand generation program
Our client is a market leader in transportation and shipping. They’ve been around for decades and business has changed dramatically in that time.
They have a good program in place to create awareness and attract leads, but there’s lots that could be done better.
The Challenges
1. Creating lots of awareness with content marketing, but not converting leads into customers.
2. Spending a lot of money with blurry ROI.
3. Lacking on measurement and accountability.
The Solution
1. Take over production of their existing podcast and bring it to the next level.
2. Leverage high profile to create much more thought-leadership content.
3. Use social media strategically to push messaging out further.
Select Tactics
Content Cascade
Chop up and deploy content much more strategically. Use unconventional platforms like TikTok and IG Reels to reach buyers where they are.
Brand Podcast
Elevate the podcast with a celebrity host and notable guests. Move it up the charts with consistent output and listener feedback.
Virtual Events
Deploy key content in live, virtual settings to better engage the public and speak 1:1 with target customers.
Social Formats
Expand and enhance all the formats being used on social media to tell the brand story in the language of the platform.
The Results
We’ve been working with this client for 2+years and the results improve each and every month.
Here are some highlights.
Stop chasing leads. Start attracting buyers.
We unlock the Silicon Valley marketing playbook for all companies. Stay connected on webinars, case studies, and research.
Case Studies
Menu
Work with Us
Menu
Company
Menu
© DemandScope.co 2022
We’re part of the Influicity family along with Mixxable and CreatorMix.