Our client is a 40-person event planning company, working primarily with corporate clients.
1. Most customers come via referral, which is slowing down.
2. Social media pages are not showing off their best stuff.
3. Nothing is being spent on paid social.
1. Work with client to test various marketing channels to determine which can drive reliable leads.
2. Build out social media channels with a regular content cadence.
3. Develop customer advocacy program to source reviews and testimonials.
After 8 months the client is seeing strong results.
Here are some highlights.