Organic and Paid Social Optimization

Our client is a 40-person event planning company, working primarily with corporate clients.

The Challenges

1. Most customers come via referral, which is slowing down.

2. Social media pages are not showing off their best stuff.

3. Nothing is being spent on paid social.

The Solution

1. Work with client to test various marketing channels to determine which can drive reliable leads.


2. Build out social media channels with a regular content  cadence.


3. Develop customer advocacy program to source reviews and testimonials.

Key Tactics

Social Media


Digital Audit

Customer Advocacy

The Results

After 8 months the client is seeing strong results.
Here are some highlights.

400% Growth In Social Audience

more people engaging with content

18% Bump In Inbound Leads

new customers not coming from referrals

25 Customer Testimonials

positive testimonials can be displayed publically

Increase From Organic Search

google is naturally sending more traffic

We'd love to see how we can help you

We build your brand and create real demand from your high value customers

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