Break into a new market and gain share rapidly

Our client is a manufacturer of satellite infrastructure, serving aviation, telecom, and media companies around the world.

They are now looking to break into the government market, to help cities and countries build out the next generation of communications technology.

The Challenges

1. Competing with established players who have long standing relationships.

2. Need to reach a new set of buyers, different from their existing client base.

3. Relying on traditional media vehicles that don’t match how buying decisions are made today.

The Solution

1. Build out thought-leadership content library using vast amounts of existing content.

2. Develop tailor-made media assets speaking to the new segment.

3. Use ABM principles to concentrate marketing efforts on high-impact wins.

Select Tactics

Knowledge Space

Library of content accessible to target customers, to educate and inform them on industry innovations.

Webinar Series

Hosting industry webinars on a regular cadence, creating a must-attend event for target decision makers.

KOL Activation

Seed content with key opinion leaders on relevant platforms. Target niche channels with high impact. Refresh & optimize influencers monthly.


Enhance and repackage best performing content, as video reels. Use integrated forms to capture 1st party data.

The Results

We’ve been working with this client for 2+years and the results improve each and every month.
Here are some highlights.


Client closed a contract valued at $2.5M six months after launch. 5X return on investment.

30% More Prospects

Marketing team is seeing 30% growth in prospects vs. their internal targets.

2,000 Members

Decision makers are spending time in the knowledge space to get valuable content.

Faster Close Rate

Client expected a 12-month close rate and secured their first deal in half that time, utilizing DS360.

Stop chasing leads. Start attracting buyers.

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